February 15, 2013

Case Study: The Business Professional


Working with a ghostwriter can be an easy and practical way for business professionals to create a book. Many people don’t have time to write, or feel they express themselves better in speech than in writing. Such situations are not atypical, and explain why so many business professionals, celebrities, and political figures choose to work with a ghostwriter.

Dr. Kay Potetz is a management consultant and has been conducting seminars since the early 1980s. Her qualifications include 25 years of management and administrative experience, a Masters Degree in Business Administration and a Ph.D. She published her ghostwritten book, Take It Back: The Personal Power You Give Away Each Day in June 2012.

Her book, based on articles and seminars she conducted, helps readers find confidence and ease in all aspects day-to-day life. The Amazon reviewers say that the book is “written in a way that everyone can relate to,” which is another benefit of working with a ghostwriter. If your writer is a good one, he or she can synthesize a great deal of information and materials into a very helpful and interesting few hundred pages. Even scientific or jargon-heavy subjects can be made reader friendly when written the right way.

I spoke with Dr. Potetz to get her take on working with a ghostwriter. She provided us with some feedback about her experiences.

1. Why did you decide to work with a ghostwriter?
Dr. Potetz: Over ten years I’d written a number of articles that had been published and I needed someone to put them together in book form for me.

2. What were some of the benefits of working with ghostwriter?
Dr. Potetz: It was better than I anticipated. My writer kept all of her deadlines and provided me with excellent work. Also, she was quite amenable to any changes I wanted.

3. Who should consider using a ghostwriter?
Dr. Potetz: Anybody with limited writing time.

To learn more about Dr. Potetz and her book, Take It Back: The Personal Power You Give Away Each Day, visit her website at www.drkkp.com

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