Who Will Market Your Book Once It’s Written? You!

After you have completed your work with your ghostwriter and your editor, you may be wondering which steps to take next, especially when it comes to marketing your book. If you are working with a traditional publisher, it is likely that the publisher has a PR and marketing plan in place. However, if you are self-publishing or working with a publishing services firm, you will need to get a bit more hands-on with your marketing strategy.

You should begin to think about marketing before your book is published. But if you are running a bit behind, the good news is that you have a high-quality, well-written book to start with. Your great content should be the biggest selling point for your book. Almost anyone can publish these days, but not everyone can publish something interesting, informative, or groundbreaking.

If you are a natural-born seller, marketing your book will come easily to you. You can use social media websites (blogs, Facebook, and the like), explore options with book reviews, visit indie bookstores and set up a book tour, give out free books and discounts—the list goes on. Keep in mind that this will take a LOT of work, but if you target your market and work hard, your time and effort will pay off.

If you are more comfortable with your authorship role and less comfortable making a sale, you may consider turning to a publishing services firm for help. These companies can help you put together press releases, reach important media outlets, get started with websites and social media, and more. They have tons of experience marketing books and will guide you along a marketing path that suits your interests and your needs. In the book business, getting professional help from ghostwriters, editors, and others helps set your title apart from the rest.

Keep in mind that no matter which direction you choose to go with your marketing, you will need to be involved. With so many books in the market, every author has to fight for his or her spot with bookstores, libraries, and, most important, readers. With a book product at your fingertips, you are already a step ahead of the competition. Keep up your hard work to see your book go from some ink and paper to a desirable product for your audience.

Contact the Jenkins Group and tell us about your project