The short answer: yes. The slightly longer answer: yes—but
better.
If there were a class called Ghostwriting 101 (and perhaps
there is), the first lesson on the first day would be an exercise in writing
voice. All good ghostwriters are masters of understanding the nuances that
differentiate one writer from another. They will pick up on your particular
idioms and turns of phrase, as well as the overall tone to be carried throughout
the book. Your ghostwriter’s job is to learn as much as possible about how you
speak and write and then to emulate that in the book.
Before the first word hits the page, the ghostwriter should
have a thorough understanding of both your voice and your style. The more you
speak with the ghostwriter, the more he or she will learn from the way you
talk, write, and present a message. Each e-mail, phone call, and draft will
build that understanding and make your book stronger. From the beginning of the
project to the end, you and your ghostwriter should be in constant contact.
This is to assure not only the accuracy of the book but also its authenticity.
In order for the book to sound like you, the ghostwriter must get to know you
as well as possible.
Another way to help your ghostwriter is to provide him or
her with writing samples. These samples can be drafts of chapters for the book
or articles or essays you have written on different topics. When you go through
these samples, you can direct your ghostwriter by marking passages that match
the style you are looking to emulate in your book.
If you are not comfortable with your writing skills, you can
also give examples from other books in your field and explain how you are
similar to or different from that author. Even recordings (video or audio) can
help guide your writer. So, for instance, if you are giving a seminar or a
speech, be sure to get your writer a copy so he or she can continue to study
your personal voice.
In the end, your book will have the benefit of showcasing
your voice and style as well as the ghostwriter’s expertise. That’s why we say
that the book can sound like you but better. By working together, you and your
ghostwriter can create a book that surpasses each of your individual abilities,
and that book will be infinitely more successful.
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