Working with a Ghostwriter on My Innovative Business Book

Every (good) business book is different, and if you are an aspiring business book author, there are some ways to help you and your ghostwriter produce a useful and profitable book. In this blog, we will discuss the four key components of a successful business book and how to create one with the help of a ghostwriter.

1. New Approach

If your book is truly innovative, you will have a new, unique approach to some facet of the business world. It is imperative that you and your ghostwriter spend time discussing the ins and outs of your project. Take the time to examine the details in depth and answer any questions your writer may have. The ghostwriter should understand your subject just as well as you do so that he or she can put it into eloquent, powerful writing.

2. Research

In most cases, ghostwriters complete a significant portion of the research for a book. Because your project is new and different, you’ll want to give the ghostwriter a fair amount of direction when it comes to research. Providing a handful of strong, relevant case studies or examples will be very beneficial and will help your writer get off to a good start. The more information you can provide, the better, as a good ghostwriter is a master of choosing what is important and then synthesizing it into clear prose.

3. Expertise

This is important for you and your ghostwriter. If you are tackling the business book genre, you should have some brand-name recognition. This means that your name and bio should be big selling points for the book, as readers will recognize you as a business leader. You will also want to work with a ghostwriter who has experience in the business book field and can help set your book apart from its competitors.

4. Readability

For many people, business books are not high on their “must-read” lists. Sometimes this is because the books are very targeted, other times because the writing just isn’t as compelling as the latest thriller novel. This is where a strong author/ghostwriter relationship is key. Explain to your ghostwriter the type of market you want to reach, and be sure to listen to your writer’s feedback. Chances are he or she is familiar with the audience and can help you extend your reach. Together, the goal is to gain access to as broad a readership as possible while still providing a specific, useful, and interesting book.

Contact the Jenkins Group and tell us about your project